Sojos is a freeze-dried raw pet food brand, with a variety of products including complete raw meals, mixers, toppers, treats, and a few cat products. In 1985, they pioneered raw pet food when they developed a way to freeze-dry food to lock in beneficial nutrients from their farm-fresh ingredients. Ever since, Sojos remained a trusted pet food brand among health conscious owners because of its ease of use and affordability.
My Role: Strategy, Trademark, Advertising, Social Media, Ephemera
Brianna McBee: Strategy, Website, Mobile Website, Ephemera
Jack Parker: Strategy, Mobile App, Ephemera
Jake Kropp: Strategy, Packaging
After an initial brand audit we determined Sojos needed a new logo and brand design, message and mission, stronger brand voice, social media and online presence, consistent and recognizable packaging, and campaigns that convey a message about who they are and why you should choose them.
Sojos's strengths include being easy, down to earth, convenient, appetizing, healthy, affordable, focused on the consumer and their education, and their long history of raw products. The brand strategy was to update and modernize their current brand system to convey these strengths, while maintaining strong differentiation in the raw pet food market.
